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Taking the Guesswork Out of Marketing.
With speakers from Vlerick Business School and American Express
As online media continue to grow and diversify, the typical customer journey covers an ever-wider variety of channels. Customers browse online before buying in-store. They join in social media networks to gather information. And, yes, they still use the traditional offline media.
The online customer journey can be complex. It can involve multiple steps and transitions over a period of time. In response, marketers need real-time intelligence about digital marketing strategies so they can take effective action. They must be able to identify the most profitable paths through websites and segment traffic to spot high-value web visitors.
Seminar invitation - measure for success
It is important to have a strong measurement strategy in place ? one that helps you to achieve your most important digital marketing objectives. We invite you to attend this seminar, where you'll learn how your organisation can benefit from the latest and most effective digital marketing strategies. The program and speakers offer three perspectives on digital marketing strategies:
The program and speakers offer three perspectives on digital marketing strategies:
Steve Muylle, PhD Vlerick Business School will discuss trends and directions from scientific research and their implication on the changing world of marketing. Steve is a full professor and partner at Vlerick Business School. He chairs the Competence Centre Marketing and Sales Department and runs the executive master class in business-to-business marketing and sales. He has received numerous awards for his teaching at Vlerick Business School.
Patrick Roozeman, American Express will share some of their best-in-class marketing practices. Patrick is Director, Card Acquisition at American Express Services Europe. As an avid user of the Adobe Digital Marketing Suite, they have adopted SiteCatalyst for online analytics worldwide. Looking to increase the organisation’s ability to take action using online data, it initiated a cooperative effort with Adversitement which resulted in major ROI improvements and converting prospects into new cardholders.
Peter Schellemans, Adobe will talk about analytics and digital marketing techniques. Peter has worked as a senior solutions consultant at Adobe for the past five years. He has extensive hands-on experience with Adobe’s enterprise products, including the company’s Digital Marketing Suite. Peter works on actionable analytics and advanced personalisation, and speaks regularly at webinars and seminars.
Attend the seminar to find out which digital marketing strategies can help your business.